Located off the main lobby, the new Optometry department at Heart of Florida Health Center really needed something to catch the eye. We created a 10’ x10’ mural behind the reception desk that can’t be missed.
Grafted Roots
We had the privilege of working in partnership with guest curator David Campo to design the posters for the Webber Gallery of the College of Central Florida exhibition Grafted Roots: Artists Flourishing in the Sunshine State.
In Grafted Roots you will see a collection of artworks presented in various styles, media, and presentation methods which serve as a testament to the remarkable range and exceptional talents of our featured artists, many of which are locally well-known and call Ocala home.
“The title Grafted Roots is meant to refer to the agricultural technique of grafting sweet orange branches onto sour orange roots in order to increase resiliency to elements, similarly all the artists featured in this show are transplanted from their original homes in one way or another, be it from a different state or just a different town with different people and new experiences. To have the chance to showcase the breadth of Florida artists by sharing diverse stories though varied media is hopefully just the beginning of this budding relationship.” -David Campo
PROJECT SPOTLIGHT: Hiatus Brewing Label
Zed+Zed+Eye Design helped craft an identity that transports you to the laid back Florida coast through all aspects of their brand. Every Day Is Saturday features custom artwork by Andy Stracuzzi and a label template that showcases the patterns and colors unique to Hiatus.
When you find yourself beached in Ocala and need a break from the ordinary, cruise on over to Hiatus Brewing and check out our work.
PROJECT SPOTLIGHT: NAMI Brochure
NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to improving the quality of life for people with mental health conditions and their families through support, education, awareness, and advocacy.
As a Board Member working with the Executive Director, we saw the need for an all encompassing brochure that would take the place of numerous pamphlets that covered ALL the multiple services and classes. This comprehensive single marketing piece is now given out at outreach events to those who are looking to learn more. Quadfold measures 9” x 12”
PROJECT SPOTLIGHT: Arts In Health
We partnered with a local non-profit whose mission and goal is helping people heal through the arts. Art can indeed be a game-changer when it comes to illness and recovery. We had an" “aha moment” while designing the logo. By layering the name ARTS IN HEALTH over a box, we discovered that the mission in its simplest form, ARTS HEAL, stood out. The identity is both powerful and creative, a perfect fit for this growing company.
PROJECT SPOTLIGHT: Infinite Distilling Company
We are in the process of creating a new brand identity and packaging for Infinite Distilling Company. Here is the first look at the canned cocktails. Look forward to the more elaborate liquor bottles.
PROJECT SPOTLIGHT: Heart of Florida Health Center Timeline
HFHC triumphantly opened its new 67,000 square foot facility after more than a year of construction and renovation. This custom timeline located in the Board of Director’s conference room spans 100 Inches and is constructed of 3 layers of 1/2” thick acrylic. From humble beginnings as Sears Town, to an Albertsons, to HFHC’s main location, the rich history of the building is told.
Credits: Design: Zed+Zed+Eye Design, Production & Installation: Brian Hershberger
PROJECT SPOTLIGHT: Neighborhood Workspace Signage
Neighborhood Storage was looking for a way to bring some attention to their prime office rental location on W. Highway 200. The solution was large window coverings that were as informative as enticing.
PROJECT SPOTLIGHT: Pediatric Associates Waiting Area
Pediatric Associates in Ocala built 2 entrances for little ones arriving… choose between a “Sick” visit or a “Well” visit. We helped by creating exterior signage and designed & produced 2 large typographic murals made from 1/4” thick white acrylic in each of the waiting areas. How fun!
Credits: Design and installation: Zed+Zed+Eye Design, Laser cutting: Loco Graphics
